THIS AIN’T YOUR KID’S ICE CREAM
Kids and adults are different– If they weren’t, we’d have a problem. As we get older, our taste buds change. We have ice cream that kid’s won’t like, but you won’t be able to put down. Please don’t waste the fruits of our labor on a palette that wouldn’t know the difference.
A Taste of Our Own Medicine
We will sell our new line of flavors in a limited, reusable ice cream pint with the same mechanism as a medicine bottle, so your kids don’t get into your ice cream.
From One Parent To Another
Parenting is hard. The good thing is, you’re not alone. No matter what problem you’ve run into with your tiny tyrant, someone else has too. Under each of our ‘adult flavor’ lids, we will start giving satirical/funny/light hearted parenting tips. An olive branch from parents to parents.
Jeni’s Overheard
We’ve hit the streets, and yes, we’ve eavesdropped. We’re collaborating with the beloved Instagram handle, Overheard New York to publish what we heard…
*Calling young parents*-- submit you and your kid’s review of our new flavors and be eligible to win free ice cream for life. Details furnished upon request through our socials
ID Required
When our new line of flavors are released, we’ll have the classic red rope and bouncer outside of Jeni’s locations checking ID’s after 7pm– making sure no heathen children try to get their chubby fingers on our Jeni’s. Adults will eat for free, and we will be selling cocktails that complement our more sophisticated flavors.
Hidden in Plain Sight
It is no surprise that kids don’t like veggies… hate them, even. If they could eat a plate of broccoli to save their Grandma’s life, they still probably wouldn’t. So Jeni’s is releasing mochi ice cream bites that look like their biggest nightmare: produce.
*They wouldn’t like it anyways, but we thought we’d add an extra layer of insurance*
CW/Concept/Insight/Creative Direction: Jesse Kronengold